Daily Campaign Reporting: Record daily campaign reports and analyze and interpret simple reports (pre-prepared service reports).
Service Implementation: Implement services using Tag Manager and integrate with other tools and platforms.
Active Campaign Reporting: Extract and record daily reports for active campaigns (basic keyword research).
Campaign Creation and Management: Create and manage search campaigns (Keyword Research, Ad Group, and Keyword Creation, Bid Strategy Management, and campaign optimization at various levels).
UTM Parameter Creation: Create UTM parameters and segment traffic based on them.
Marketing Metrics Calculation: Calculate key marketing metrics such as LTV, CAC, ARPU, Break Even, and ROAS.
Requirements:
Familiarity with Marketing Channels: Understanding of the overall execution processes of various marketing channels.
A/B Testing Knowledge: Familiarity with A/B testing concepts and the ability to effectively select requirements (Segments, Variables, Goals, Reporting standards).
Digital Marketing Campaigns: General knowledge of digital marketing campaigns and the ability to segment traffic into different mediums.
Knowledge of Top Digital Agencies in Iran: Familiarity with top digital agencies in Iran and their services.
Basic Tool Knowledge: Understanding of basic tool functionalities, the ability to explain different components and their functions, familiarity with default tags and triggers, and understanding of Tag Manager variables and their usage.
Bidding Strategies and Metrics: Knowledge of basic concepts such as bidding strategies, Quality Score (QS) and its components, Keyword Match Types, Auctions, etc.
Digital Marketing Channels: General knowledge of diverse channels in digital marketing.
Marketing Metrics Calculation: Familiarity with and ability to calculate key marketing metrics such as AOV, CAC, CPO, CPFO, and CR.
Service Personas and Journeys: Understanding of service personas and retention and checkout journeys.
