Formulate and implement long-term growth and development strategies for product categories.
Develop and apply strategies for brand marketing, creating customer loyalty towards the brand, and increasing brand recognition and awareness.
Investigate and analyze the position of brand products in the market, main competitors, market share, and market development opportunities.
Conduct market research and analyze consumer and customer data and attitudes to identify consumer trends.
Develop a comprehensive plan for the successful launch of products, appropriate advertising methods, and related business campaigns according to the organization's goals and plans.
Identify and develop exit strategies for unsuccessful products.
Organize, implement, and manage programs, events, and advertising campaigns, launching products and exhibitions to improve brand awareness and sales.
Prepare reports on product categories' performance including P& L, investment return rate, budgets, and performance indicators in accordance with the goals and expectations set in the relevant product group section.
Formulate and design solutions to improve branding, and packaging methods and improve the quality of product groups.
Collaborate with marketing teams, sales teams, buyers, and merchandisers to expand product categories' visibility and return.
Meet the expected goals and KPIs for product categories.
Manage and lead brands and other team members according to the marketing strategies and brand identity.
Requirements:
Excellent skills in Excel (advanced level) and other Microsoft Office software.
Working knowledge of marketing and branding principles and techniques.
Familiarity with managing advertising campaigns and launching products.
Effective communication skills.
Adequate product knowledge of categories.
Knowledgeable of the categories and groups of products and choosing a profitable product basket.
Familiarity with packaging and creativity in providing a solution to improve packaging and brand identity.
Familiarity with the management of work contracts with advertising agencies and organizations and market research.
Strong analytical and inferential skills.
Familiarity with the concepts of profit and loss.
Excellent interpersonal skills.
Work experience in product manufacturing in retail and marketing.