Category Manager

Job Description

• Formulate and implement long-term growth and development strategies for product categories.
• Develop and apply strategies for brand marketing, creating customer loyalty towards the brand, and increasing brand recognition and awareness.
• Investigate and analyze the position of brand products in the market, main competitors, market share, and market development opportunities.
• Conduct market research and analyze consumer and customer data and attitudes to identify consumer trends.
• Develop a comprehensive plan for the successful launch of products, appropriate advertising methods, and related business campaigns according to the organization's goals and plans.
• Identify and develop exit strategies for unsuccessful products.
• Organize, implement, and manage programs, events, and advertising campaigns, launching products and exhibitions to improve brand awareness and sales.
• Prepare reports on product categories' performance including P& L, investment return rate, budgets, and performance indicators in accordance with the goals and expectations set in the relevant product group section.
• Formulate and design solutions to improve branding, and packaging methods and improve the quality of product groups.
• Collaborate with marketing teams, sales teams, buyers, and merchandisers to expand product categories' visibility and return.
• Meet the expected goals and KPIs for product categories.
• Manage and lead brands and other team members according to the marketing strategies and brand identity.

Requirements:

• Excellent skills in Excel (advanced level) and other Microsoft Office software.
• Working knowledge of marketing and branding principles and techniques.
• Familiarity with managing advertising campaigns and launching products.
• Effective communication skills.
• Adequate product knowledge of categories.
• Knowledgeable of the categories and groups of products and choosing a profitable product basket.
• Familiarity with packaging and creativity in providing a solution to improve packaging and brand identity.
• Familiarity with the management of work contracts with advertising agencies and organizations and market research.
• Strong analytical and inferential skills.
• Familiarity with the concepts of profit and loss.
• Excellent interpersonal skills.
• Work experience in product manufacturing in retail and marketing.