Job Description
We are seeking a skilled market data analyst to join our team. The ideal candidate will be responsible for collecting, analyzing, and interpreting market data to support business decision-making and strategy development.
Key Responsibilities:
- Data Collection & Organization: Gather and consolidate data from diverse sources, including market research, financial reports, customer databases, and industry publications.
- Market Analysis: Analyze market trends, consumer behavior, and competitor activities to identify patterns, insights, and opportunities.
- Statistical Analysis: Utilize statistical methods and software tools to perform in-depth analysis of market data and generate actionable reports.
- Performance Evaluation: Track and evaluate the performance of marketing strategies and campaigns by monitoring Key Performance Indicators (KPIs).
- Competitive Analysis: Conduct detailed competitor analysis to provide insights that inform market positioning and strategy adjustments.
- Customer Segmentation: Identify and segment potential customer groups to inform targeted marketing and sales efforts.
- Collaboration: Work closely with cross-functional teams to understand business objectives and propose data-driven solutions to support strategic decision-making.
Requirements:
- Detail-oriented: Strong organizational skills with a keen eye for detail.
- Analytical Skills: Proven experience in market data analysis, with the ability to interpret complex data sets and provide clear, actionable insights.
- Technical Proficiency: Proficient in data analytics tools such as Google Analytics, SQL, Excel, Python, and other relevant software.
- Market Knowledge: Experience in analyzing market data within the marketing and finance sectors is highly preferred.
- Communication & Teamwork: Strong communication and presentation skills, with the ability to work effectively both independently and as part of a team.
