کارشناس شبکه‌های اجتماعی

Job Description

A social media expert is responsible for managing and optimizing the online presence of AVAKATAN Group of companies across various social media platforms. 

Responsibilities:

Develop Social Media Strategies:

• Create and implement strategic plans for a brand presence on social media.
• Set short-term and long-term goals and evaluate results.

Content Creation and Publishing:

• Produce creative and engaging content including text, images, videos, and graphics.
• Plan and schedule posts across various platforms.

Manage Interactions and Communications:

• Respond to comments, messages, and queries from users professionally.
• Build and maintain relationships with the audience and increase engagement.

Analyze and Report:

• Monitor and analyze the performance of posts and advertising campaigns.
• Use analytical tools to provide regular reports and improvement suggestions.

Paid Advertising and Campaigns:

• Design and execute paid advertising campaigns on social media.
• Manage advertising budgets and optimize them for the best return on investment.

Cross-Team Collaboration:

• Work closely with content teams to align objectives.
• Participate in team meetings and contribute innovative ideas.

Required Skills:

Strong Communication Skills:

• Ability to write and speak effectively.
• Proficiency in writing creative and engaging content.

Familiarity with Social Media Platforms:

• Expertise in platforms like Instagram, Twitter, LinkedIn, and other popular networks.
• Deep understanding of algorithms and new trends on these networks.

Data Analysis:

• Ability to use analytical tools such as Google Analytics, Facebook Insights, and other relevant tools.
• Skill in interpreting data and translating it into actionable strategies.

Creativity and Innovation:

• Ability to generate new and engaging content ideas for social media.
• Having an innovative mindset to attract more audiences.

Time and Project Management:

• Ability to manage multiple projects simultaneously.
• Strong planning and scheduling skills.

Knowledge of Digital Marketing Principles:

• Understanding of SEO, SEM, and other digital marketing strategies.
• Capability to execute effective online advertising campaigns.

Education and Experience:

Education:

• Bachelor’s degree or higher in related fields such as Marketing, Communications, Media, or Business Administration.

Work Experience:

• At least 3 years of experience in social media management.
• Proven track record of successful management and execution of social media campaigns.