Job Description
A social media expert is responsible for managing and optimizing the online presence of AVAKATAN Group of companies across various social media platforms.
Responsibilities:
Develop Social Media Strategies:
- Create and implement strategic plans for a brand presence on social media.
- Set short-term and long-term goals and evaluate results.
Content Creation and Publishing:
- Produce creative and engaging content including text, images, videos, and graphics.
- Plan and schedule posts across various platforms.
Manage Interactions and Communications:
- Respond to comments, messages, and queries from users professionally.
- Build and maintain relationships with the audience and increase engagement.
Analyze and Report:
- Monitor and analyze the performance of posts and advertising campaigns.
- Use analytical tools to provide regular reports and improvement suggestions.
Paid Advertising and Campaigns:
- Design and execute paid advertising campaigns on social media.
- Manage advertising budgets and optimize them for the best return on investment.
Cross-Team Collaboration:
- Work closely with content teams to align objectives.
- Participate in team meetings and contribute innovative ideas.
Required Skills:
Strong Communication Skills:
- Ability to write and speak effectively.
- Proficiency in writing creative and engaging content.
Familiarity with Social Media Platforms:
- Expertise in platforms like Instagram, Twitter, LinkedIn, and other popular networks.
- Deep understanding of algorithms and new trends on these networks.
Data Analysis:
- Ability to use analytical tools such as Google Analytics, Facebook Insights, and other relevant tools.
- Skill in interpreting data and translating it into actionable strategies.
Creativity and Innovation:
- Ability to generate new and engaging content ideas for social media.
- Having an innovative mindset to attract more audiences.
Time and Project Management:
- Ability to manage multiple projects simultaneously.
- Strong planning and scheduling skills.
Knowledge of Digital Marketing Principles:
- Understanding of SEO, SEM, and other digital marketing strategies.
- Capability to execute effective online advertising campaigns.
Education and Experience:
Education:
- Bachelor’s degree or higher in related fields such as Marketing, Communications, Media, or Business Administration.
Work Experience:
- At least 3 years of experience in social media management.
- Proven track record of successful management and execution of social media campaigns.
