Job Description
About the Job:
The trade marketing manager will help the company promote awareness of Danone products through the execution of sales and marketing strategies in different channels and support sell-outs from POS.
Responsibilities:
- Annual planning to advance goals based on marketing key strategies and the allocated budget
- Designing in-store activities based on marketing campaigns and existing brand and product gaps in the sales fields of all channels.
- Constant communication with the sales team to check the demands of the field force
- Regular periodic follow-ups with the purchasing team and relevant suppliers to analyze the progress of the projects
- Planning the production and implementation of POSM for all channels
- Monitoring the process and performance of trade activities on a monthly and quarterly basis
- Controlling the annual budget and planning BTL plans in FY formats
- Planning and designing BTL activities for business hotspot customers
- Designing, planning, and maintaining the company's assets at POS, and
- Field visit and performance control of TMS and TMRs.
Requirements:
- At least a Bachelor's degree in Marketing, Business Management, or other related fields.
- At least 3 years of experience in FMCG (food industries is a must).
- 3 to 5 years of experience in sales and trade marketing management.
Experience and Knowledge:
- Experience in multinational companies is a plus.
- Gap analysis skills in trade activities.
- Ability to budget and set trade calendar.
- Communication and negotiation skills.
- Leadership skills.
- Ability to work in a fast-paced environment with short deadlines.
- Fluent in English.
- MS Office skills, especially PowerPoint, Excel, Word, etc.
- Ability to travel within Iran.
