Brand Communications Senior Specialist

Job Description

Key Responsibilities:

• Develop and manage internal communications campaigns to engage employees and promote alignment with corporate goals.
• Draft and edit content for internal & external communications.
• Develop and oversee external communications materials, including press releases, social media posts, and corporate presentations.
• Create high-quality, engaging, and brand-consistent content for various platforms and audiences
• Monitor and improve the performance of communications materials based on feedback and analytics.
• Collaborate with cross-functional teams to gather inputs for content development.
• Maintain and evolve brand guidelines to ensure consistency across all communications channels.
• Conduct market research to understand audience perceptions and brand positioning.
• Track and analyze the effectiveness of communications campaigns using key performance indicators (KPIs).
• Provide regular reports and insights to management, suggesting improvements where needed.
• Stay updated on industry trends to bring innovative communications ideas to the table.

Requirements:

• Education: Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• Experience: 4 to 6 years in corporate communications, branding, or content development roles.
• Marketing Knowledge: Solid understanding of marketing principles, branding, and digital media.
• Brand Alignment: Ability to ensure communications materials are aligned with corporate branding.
• Technical Skills: Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, MS Office) and familiarity with analytics tools.
• Communications Skills: Excellent written, verbal, and interpersonal communication skills.
• Proficiency in design tools and marketing analytics platforms is a plus.
• Project Management: Strong organizational skills to manage multiple projects and meet deadlines.
• Collaboration: Experience working with cross-functional teams and external partners.
• Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities.