Brand Innovation Manager

Job Description

• Identifies white space opportunities (based on local market trends, competition, and consumer behavior) to deliver compelling new product solutions consistent with company/brand strategies.
• Develops business cases and feasibility studies for each new project to justify future actions.
• Leads all facets of conceptualization for assigned new products/projects, including target consumer, insights, benefit, and price point.
• Monitors market trends on existing products; identifies opportunities to improve performance of current SKUs (e.g., improved claims, better packaging, etc.).
• Leverages internal and external resources to identify relevant trends/insights to build into NPD plans.
• Collaborates with R&D to ensure new product concepts align with brand strategies and values.
• Tracks all project KPIs and demonstrates holistic insights of assigned products and initiatives.
• Helps to govern all dimensions of new product (or renovation) project management, including critical path milestones, detailed timelines, and workflows.
• Adheres to all aspects of NPD processes, ensuring timeliness, accuracy, and stakeholder alignment to all deliverables.
• Partners with the Insights team to gather and analyze consumer data, informing the development and optimization of innovation projects.
• Works with the Finance team to evaluate the financial feasibility of new initiatives, ensuring they contribute to profitable and sustainable growth.
• Works collaboratively with the brand and value team and IA to develop and create a brand innovation strategy, with a special focus on breakthrough innovation, new products, and new market spaces. Includes innovation in business model or strategy. partnership. Explains the innovation strategy to internal and key external partners
• Helps shape the culture and processes required for innovation to succeed in our organization, as well as train others on how to get better at it.