Brand Manager

Job Description

• Study analytical reports and identification of improvement points of the brand and products defined in the line
• Develop a content strategy based on the benefits and emotional and functional features of the product
• Compilation of strategic branding documents and ensuring their correct implementation in trade and advertising teams.
• Review sales reports, market research, product testing, effectiveness reports, prices, competitors' discounts, analytical reports, and providing solutions with the aim of brand development.
• Case presence in the field to collect information from sales trends and identify customer expectations and attitudes about the brand.
• Provide monthly and quarterly offers regarding discounts, promotions and incentive plans for sellers.
• Interact with the brand support teams and monthly and quarterly planning in line with the agreed strategies and ensure the correct implementation of the agreements.
• Interact with production teams and ensure the progress of agreed projects.
• Develop and plan campaigns, ensuring proper implementation and reporting effectiveness.
• Communicate with sales, trade marketing, atelier, digital marketing, and research departments in line with the implementation of product brand market development plans.
• Monitor brand management indicators and continuous improvement.
• Participate in all processes related to supply, distribution, and sales to find complications and provide improvement solutions
• Provide national and local monthly, seasonal, and annual programs.
• Review created reports (such as BI dashboards and other routine reports), actively participate in the continuous improvement of reports, and strive to create effective strategic reports.
• Compilation of feasibility documents in NPD projects.
• Ensure alignment of brand proposition tactics with macro marketing strategies.
• Realization of indicators Brand Awareness, NHD invoice line, and other indicators related to the brand and product portfolio with emphasis on periodic agreement.