Brand Manager

Job Description

About the Job:

The brand manager is responsible for developing and executing growth strategies for the brand. As a brand manager, you will be responsible for driving the success of a portfolio of Danone categories and managing brands that Iranians will love.

Responsibilities:

Value Realization:

• Closely monitor and de-average data from different sources (sales volumes, industry and market audits, market dynamics and opportunities, global benchmarks), rigorous brand and market performance analysis, and extracting meaningful insights.
• Identify growth opportunities, and craft both short-term and long-term business and marketing strategies, priorities, and action plans.
• Share in-depth knowledge of the portfolio of products, consumer journeys, and local consumer insights to support different stakeholders including the company leadership team, sales force, R&I, and external agencies.
• Lead consumer research to develop the qualified brand concept, benefits, and claims that address consumers’ unmet needs.
• Constantly challenge agency partners and internal stakeholders for excellence, whether that involves complex cutting-edge tactics/tools or simple optimizations to save budget or generate more incremental demand.

Value Creation:

• Maintain a relevant, reasonable brand portfolio and brand architecture that is effectively integrated into the business objectives.
• Take full P&L responsibility for the brand and rally the x-functional teams to reach and exceed business objectives.
• Create integrated, valuable business-driven projects, based on global marketing knowledge with local insights; efficiently managing innovation and renovation projects, contributing to CAPEX business case conduct.
• Allocate and manage resources to the brand, and make sure of its efficiency and effectiveness.
• Contribute in integrating sustainability into business by initiating and leading brand-marketing-comms related projects following Danone Impact Journey and make significant progress in long-term time span.

Value Communication:

• Bring to life the brand identity across different touchpoints; and develop, maintain, and optimization of media channel strategies through the desired consumer experience.
• Contribute to the development of insightful Ideas, and engagement strategies and create attractive brand experience and effective partnerships with communication agencies.
• Unlock the digital potential in all levels of communications, agile KPIs setting relevant to brand objectives, audience insight, and engaging technologies.

Requirements:

• 5 to 7 years of experience in marketing and brand management. FMCG experience is a plus.

Experience and Knowledge:

• A balance of strategic, analytical, and creative skills with strong intellectual curiosity about what it takes to win with the audience, community, and consumers.
• Strategic and tactical planning.
• Adaptability to the ever-changing initiatives.
• Good knowledge of Iran's media scene, campaign pillars, local audiences, and digital marketing.
• Ability to budget and set trade calendar.
• Communication and negotiation skills.
• Fluent in English.
• MS Office skills, especially PowerPoint, Excel, Word, etc.
• Ability to travel within Iran.