Developing and executing strategic marketing campaigns aligned with business objectives, target audiences, and budgets.
Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
Conducting market research and analyzing consumer insights to identify target audience segments, preferences, and behaviors.
Tracking campaign performance, analyzing data and metrics, and providing actionable insights and recommendations for campaign optimization.
Managing relationships with external agencies, vendors, and partners to ensure timely and effective campaign execution.
Leveraging digital marketing channels to maximize campaign reach and engagement.
Required skills:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
2+ years as a campaign manager, marketing manager, or a similar role.
Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns.
Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels.
Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers, and web analytic tools.
Strong understanding of marketing principles, campaign development, and digital marketing channels.
Proficiency in using analytics tools to measure and optimize campaign performance.
Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
Solid analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights.
Excellent writing, communication, and organizational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite.
Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the Indian market.