Job Description
- Create category strategy development and guidelines, focusing on pack and place.
- Analyze sales data, and consumer and shopper insight to identify opportunities in maximizing business across existing and new channels.
- Allocate and manage promotional budget across channels to ensure optimal return on investment.
- Provide promotion guidelines and rules based on learning from post-evaluation and deliver category objectives.
- Suggest price, promotion strategy, and mechanism for new product launch and brand activation campaign.
- Coordinate with cross-functions to implement category plans across channels.
- Evaluate and review implemented marketing activities for developing plans.
- Forecasting and targeting, volume delivery, and gap closing on category level.
- Owner of S&OP from the customer development side.
- Owner of Visibility and all trade Invest – TTS.
- Responsible for distributors' P&L – KPI definition and monthly tracking.
- SFI Planner and executor.
- NRM owner through channels.
- Planning all innovation and execution of NPI at launch time.
- Pre-& post promotions evaluation through estimated ROI & market feedback, competitor threats as well as market data readings when applicable.
Requirements:
- Bachelor's or master's degree in Business Management, or related fields.
- 10 years of related work experience and at least 2 years in a managerial role.
- Proficiency in English.
- Proficiency in Microsoft Office, especially Excel, and PowerPoint.
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