Digital Marketing Specialist

Job Description

Responsibilities:

• Develop and implement digital marketing strategies to increase online presence and drive traffic to company websites.
• Create compelling and engaging content for various digital platforms including social media, email, and website.
• Monitor and analyze digital marketing campaigns to assess effectiveness and implement improvements.
• Collaborate with the marketing team to align digital goals with overall marketing strategies.
• Conduct market research to identify trends and insights, and apply them to content creation and strategy development.
• Manage and optimize social media accounts to enhance audience engagement and brand visibility.
• Track and report on website and social media metrics, providing insights for decision-making.

Requirements:

• Strong understanding of digital marketing concepts and best practices.
• Excellent written and verbal communication skills.
• Familiarity with various social media platforms and content management systems.
• Analytical mindset with the ability to interpret web and social media analytics.
• Creative thinking and the ability to generate engaging and innovative content.