Digital Marketing Strategist

Job Description

Are you a forward-thinking digital marketing strategist with a passion for creativity and a strong analytical mindset? Join our team and play a pivotal role in shaping the digital future of our advertising agency.

Key Responsibilities:

• Develop, implement, and optimize comprehensive digital marketing strategies to achieve business objectives.
• Conduct market research and competitive analysis to identify opportunities and threats in the digital landscape.
• Create and manage digital marketing campaigns across various channels, including social media, web, and search.
• Analyze campaign performance data to provide insights and recommendations for improvement.
• Collaborate with creative teams to produce engaging content that resonates with target audiences.
• Maintain strong relationships with clients and provide strategic guidance on their digital marketing initiatives.

The Ideal Candidate Will Possess:

• A deep understanding of digital marketing channels and their strategic application.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong analytical skills to assess campaign performance and drive data-informed decisions.
• Excellent communication and presentation skills to engage clients.
• A passion for staying updated on digital marketing trends and technologies.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is a plus.
• Proven experience in digital marketing strategy development and execution.
• Strong understanding of digital marketing tools, analytics platforms, and SEO/SEM practices.
• Exceptional written and verbal communication skills, for storytelling.
• Ability to analyze data and derive actionable insights to inform marketing strategies.
• Experience with content marketing and social media management.
• Knowledge of the advertising industry and trends is highly desirable.
• Experience working with diverse brands and campaigns is a plus.