Digital Marketing Supervisor

Job Description

The digital marketing supervisor will be responsible for planning, executing, and managing marketing and advertising campaigns to promote our products, services, or initiatives.

Key Responsibilities:

• Develop and implement strategic marketing plans to achieve business objectives.
• Plan, design, and execute promotional campaigns across various channels (digital, social media, etc.).
• Analyze market trends, target audience needs, and competition to create compelling marketing strategies.
• Collaborate with cross-functional teams to ensure cohesive and effective campaign execution.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Create and manage content on social media, emails, and other forms of digital communication.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Develop and monitor campaign budgets.
• Stay current on social media trends, and implement them in marketing campaigns.

Requirements:

• 5 years of experience as a digital marketing manager or similar roles.
• Social media savvy, and passionate about staying on top of trends for brand awareness and impressions.
• Strong sense of creativity, imagination, and innovation.
• Excellent interpersonal skills, with the ability to collaborate with other departments.
• In-depth knowledge of various social media platforms and best practices.
• Ability to analyze consumer metrics, reports, and trends.
• Strong project management and managerial skills.
• Experience with SEO and SEM strategy and keyword research.
• Understanding website analytics tools, such as Google Analytics.
• Analytical mind, with a passion for measuring data.
• Great interpersonal and communication skills.