E-Commerce and New Business Models Manager

Job Description

• Develop and execute comprehensive digital channel strategies (E-Commerce, New Business Model, E.Distribution) that align with corporate goals and the brand vision.
• Analyze the performance of marketing campaigns to inform competitive strategies and improve ROI.
• Collaborate with marketing teams to implement Omni-Channel digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.
• Oversee the daily operations of the e-commerce platform, ensuring user-friendly navigation, up-to-date information, and effective sales tracking.
• Manage product listings for accuracy in descriptions, images, and pricing while monitoring competitor pricing and promotions to enhance market competitiveness.
• Analyze sales data and web analytics to identify areas for improvement and implement strategies to boost revenue.
• Enhance the online shopping experience by promptly addressing customer inquiries and issues to foster satisfaction and loyalty.
• Collaborate with inventory teams to ensure product availability and implement effective stock management.
• Evaluate e-commerce metrics to track performance and generate actionable insights for decision-making.
• Oversee the creation and management of engaging content, including product images and videos.
• Ensure the protection of customer data and adherence to e-commerce regulations. Lead and motivate the digital team by setting clear objectives and providing guidance. Build networks with distributors and conduct market visits to monitor trends and assess the competitive landscape.

Requirements:

• Bachelor's or Master's degree in Marketing, Business Management, or a related field.
• At least 5 years of experience in digital marketing or related fields; at least 2 years in a managerial or leadership role.
• Experience in e-commerce or B2B marketing is advantageous.
• Strong proficiency in Microsoft Excel for data analysis and reporting.