Job Description

We are seeking a Google Ads Specialist to help us create and manage effective pay-per-click (PPC) advertising campaigns. The ideal candidate will have a working knowledge of Google Ads and Google Analytics, as well as experience in the travel industry.

Responsibilities:

  • Develop and implement Google Ads strategies to achieve business goals.
  • Create and manage effective ad campaigns, including keyword research, ad copy development, and bidding strategies.
  • Monitor and optimize campaigns to improve performance and ROI.
  • Analyze campaign data to identify trends and opportunities.
  • Report on campaign results to the manager.
  • Stay up-to-date on the latest.
  • Google Ads features and best practices.
  • Monitor daily and monthly budgets to ensure efficient allocation of ad spend.
  • Implement bid strategies and adjustments to meet campaign objectives.
  • Provide budget recommendations and forecasts.
  • Stay updated on the competitive landscape and adjust strategies accordingly.
  • Identify opportunities to gain a competitive advantage.

Requirements

  • 3+ years of experience in Google AdWords management.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Google Ads certification is a must.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Advanced knowledge of tools such as Google Ads, Google Analytics, and Google Tag Manager.

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