Head of Product Category Marketing

Job Description

About Us:

Ofogh Kourosh, the country’s leading retailer, is dedicated to providing top-quality products and a superior shopping experience. We are looking for a skilled and experienced Head of Product Category Marketing to drive the growth and performance of our diverse product categories through effective category management, market insights, and optimized assortment strategies.

Position Overview:

The head of product category marketing will be responsible for developing and implementing category-specific marketing strategies to increase sales and improve product performance. This role requires a professional with a deep understanding of FMCG product management, retail merchandising, and category strategy development, as well as expertise in assortment optimization, special visual merchandising, and promotional activities.

Key Responsibilities:

• Category Management & Strategy: Lead the design and execution of product category marketing strategies, optimizing category assortments to align with customer needs and maximize sales potential.
• Market Research & Insights: Conduct and interpret market research to drive actionable insights, ensuring that category strategies are data-driven and customer-focused.
• Assortment Optimization: Develop optimized product assortments based on market demand, customer preferences, and sales performance to enhance product relevance and profitability.
• Retail Merchandising & Visual Presentation: Oversee category-specific merchandising strategies, including special visual merchandising efforts that align with brand standards and promote featured products effectively.
• Promotion & Advertising: Design and implement targeted promotional campaigns to drive category sales, including product launches, in-store promotions, and advertising initiatives.
• Product Management & Analytics: Apply strong product management principles and analytical insights to drive decision-making and improve category performance metrics.
• Team Leadership: Manage and mentor a team dedicated to product category marketing, fostering an environment of innovation and continuous improvement.

Requirements:

• At least 4 years of experience in product category management, with a proven record of success in FMCG product management, market insights, and retail marketing strategies.
• A Master's degree in Marketing, Business, or a related field from a reputable university is preferred.

Skills:

• Proficient in FMCG product management, market research, and category-specific marketing strategies.
• Strong knowledge of retail assortment optimization, merchandising, and promotional activities.
• Exceptional analytical foundation with experience in using data to drive decisions.
• Excellent communication and leadership skills.
• Proven ability to design and implement successful category management strategies.

Why Join Us?

At Ofogh Kourosh, you’ll have the opportunity to shape the product offerings and customer experience for millions of shoppers. Join a dynamic team committed to driving category growth and innovation within a thriving retail environment.