Lead Generation Specialist

Job Description

We need a lead generation specialist to accompany the organization to achieve its goals by identifying and cultivating leads.

Responsibilities:

• Analyze industries based on current conditions and measure appropriate leads.
• Identify and collect suitable leads through various marketing channels.
• Analyze and evaluate leads based on predetermined criteria to prioritize them.
• Create lead nurturing programs for continuous communication and interaction with leads.
• Monitor the process of following up on leads until they are delivered to the sales team and follow up on leads that require further communication.
• Update lead information in CRM and data management systems on a continuous basis.
• Hold periodic meetings with the sales team to exchange feedback and review lead quality and identify ways to improve the lead generation process.
• Produce weekly and monthly reports on lead capture performance and quality to assess improvement trends or the need to modify strategies.

Requirements:

• Bachelor's or Master's degree in Business Administration, Marketing Management, or Business Management.
• At least two years of work experience in a related field.
• Proficient in Lead Scoring.
• Familiar with Lead Nurturing strategies.
• Familiar with Integrated Marketing Communications Plan (IMC Plan).
• Proficient in Customer Persona Analysis.
• Familiar with B2B sales processes and stages of the legal customer buying cycle.
• Familiar with financial concepts and return on investment to evaluate the value and cost of lead generation campaigns.