Loyalty Club Manager

Job Description

The loyalty club manager has a pivotal role within the driver engagement team, responsible for managing and growing the key programs that drive driver retention and satisfaction. This includes overseeing the driver loyalty program, managing cross-functional ventures, and leading the promoters club. The ideal candidate will combine strategic thinking with operational excellence and have strong leadership and people management skills.

Key Responsibilities:

Driver Loyalty Program:

• Manage all aspects of the driver loyalty program, including operations, performance analysis, and growth initiatives.
• Oversee program budgeting and reporting to ensure efficient resource allocation.
• Collaborate with product and tech teams to enhance program functionality within the driver app.
• Design and execute campaigns to increase driver participation and retention through loyalty initiatives.

Venture Management:

• Partner with other Snapp ventures to source and integrate offers and benefits for drivers.
• Develop and maintain loyalty-specific partnerships to deliver added value to the program.
• Negotiate and secure benefits that align with driver engagement goals and program ROI.

Promoters Club:

• Lead operations, reporting, and growth initiatives for the Promoters Club.
• Manage the loyalty aspect of the Promoters Club, ensuring its alignment with overall driver engagement strategies.
• Analyze performance data and recommend improvements to increase the club’s impact and reach.

Requirements:

• Experience: 5+ years in loyalty program management, CRM, or operations management, with a strong preference for candidates with experience in tech, ride-hailing, or transportation sectors.
• Education: Bachelor’s degree in Business, Marketing, or a related field; advanced degree is a plus.

Skills:

• Proven leadership and people management skills with the ability to inspire and guide teams.
• Strong analytical capabilities, with expertise in data-driven decision-making and KPI management.
• Excellent communication and negotiation skills for managing partnerships and cross-functional collaboration.
• Project management proficiency, with the ability to handle multiple priorities and deliver results in a fast-paced environment.
• A deep understanding of loyalty mechanics, partner engagement, and community-building strategies.

Soft Skills:

• Exceptional leadership and team management abilities.
• Strong interpersonal skills for fostering collaboration across departments and external partners.
• Problem-solving mindset with adaptability to navigate dynamic challenges.

Key Performance Indicators (KPIs):

• Driver Loyalty Program Metrics: Growth in participation, engagement, and retention rates.
• Venture Benefits Impact: Increase in the value and variety of offers available to drivers.
• Promoters Club Performance: Growth in membership, engagement, and overall contribution to loyalty initiatives.
• Budget Efficiency: Effective management of program resources and ROI optimization.