MarCom Manager

Job Description

• Develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Create and manage all marketing materials and collateral in line with brand direction.
• Implement online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
• Track the effectiveness of various campaigns and course corrections as required.
• Manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets.
• Lead the planning and implementation of PR and initiatives related to the brand.
• Collaborate with cross-functional teams and external agencies to ensure consistent brand messaging and communication.
• Analyze marketing performance, and optimize ROI for all advertising channels and events.
• Responsible for budget accountability, reporting, and monthly forecast and spending accuracy.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3+ years of experience in a similar role.
• Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel.
• A strong network of PR and media contacts would be highly advantageous.
• Perfected verbal and written communication skills.
• High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.