Market Research Manager

Job Description

• Develop marketing research plans and provide recommendations for appropriate research to meet category objectives; key research areas: brand positioning, communication development, and NPD.
• Deliver insightful and actionable results from consumer research projects;
• Share powerful consumer understanding with the product teams.
• Ensure efficient usage of all available information systems (consumer, trade, and customers) to monitor trends, conduct in-depth analysis, and contribute to long-term strategies.
• Monitor, analyze, and communicate within the organization Brand Health KPIs and Retail Audit data.
• Establish effective and efficient business relationships with research agencies.