Market Research Manager

Job Description

• Design, lead, and manage qualitative and quantitative market research projects.
• Help plan brands; assist and participate in brand strategy determination, and provide actionable recommendations based on market research insights and business data.
• Consulte management on market research and trends.
• Manage projects within the framework of budgets, schedules, and corporate, legal, and regulatory requirements and fully adhere to relevant policies and SOPs.
• Define the appropriate methodology and support techniques to achieve the defined goal or reach the answers to business questions.
• Coordinate key market research priorities and ensure all key strategic and tactical business issues are addressed.
• Examine and select appropriate market research agencies following purchasing policies.
• Manage multiple challenging and complex projects.
• Project management to ensure methodology and data quality, monitoring agency training sessions, and comparing findings with external sources when possible.
• Present and optimize results to address specific audiences and applications, as well as transparently communicate results to all relevant stakeholders.
• Conduct the necessary studies to provide proposals for policies in the field of market research, as well as work closely with franchisees to identify issues that can be supported by market research.

Requirements:

• Experience in market research is a plus.
• Adequate knowledge of data collection methods.
• Familiarity with CRM programs.
• Fluent in the market research process.
• Sufficient mastery of Power BI.
• Strong analytical and critical thinking.
• Creativity and innovation skills.
• Good understanding of the pharmaceutical market and strategies.
• Proficiency in MS Office, including Word, Excel, and PowerPoint.
• Fluent in English.