Tapsi Garage is TAPSI Group's dedicated platform for car spare parts and consumables, leveraging our expertise to revolutionize the automotive e-commerce experience. Our mission is to provide the parts and equipment you need—reliably, efficiently, and with a commitment to exceptional service.
About the role:
The Marketing Generalist is responsible for supporting and executing a wide range of marketing activities to help drive brand awareness and achieve business objectives. This role requires a versatile marketer with knowledge of general marketing practices, eCRM, campaign management, and marketing automation. Familiarity with query languages is a plus. The Marketing Generalist will collaborate with various teams to implement effective marketing strategies and ensure the smooth execution of marketing initiatives.
Responsibilities:
Assist in planning and executing marketing campaigns across digital, email, and social media channels.
Support eCRM efforts to enhance customer engagement and loyalty.
Implement marketing automation processes to improve campaign efficiency and effectiveness.
Analyze campaign data to track performance, measure success, and suggest improvements.
Work closely with product, sales, and creative teams to align on marketing goals and messaging.
Help create and distribute content and promotional materials in line with marketing objectives.
Stay informed about marketing trends and best practices to apply them to ongoing projects.
Contribute to database management and use query languages for targeted marketing efforts (a plus).
Requirements:
Bachelor’s degree in Marketing, Business, or a related field.
Experience in general marketing, with knowledge of eCRM, campaign management, and marketing automation.
Strong analytical skills, with the ability to interpret data and derive actionable insights.
Familiarity with digital marketing tools and platforms, including email marketing and automation software.
Basic understanding of query languages (a plus).
Excellent communication and organizational skills, with the ability to manage multiple tasks.