Marketing Insight and Data Analyst

Job Description

We seek a highly skilled and experienced marketing insight and data analyst to join our dynamic marketing team. As a marketing insight and data analyst, you will be responsible for developing and implementing effective marketing strategies to drive business growth. You will play a crucial role in budgeting, reporting, and market research, ensuring the success of our marketing initiatives.

Responsibilities:

Budgeting of Marketing and Marcom Channels and Target Setting:

• Collaborate with the Marcom team to establish marketing goals and objectives.
• Develop comprehensive marketing plans aligned with business objectives and budgetary constraints.
• Conduct a thorough analysis of marketing channels, determining the most effective allocation of resources.
• Set measurable targets for marketing campaigns and initiatives, ensuring they align with overall business goals.
• Monitor and track marketing expenditures to ensure adherence to budgetary guidelines.
• Reporting and Insight:
• Generate periodic reports on marketing performance, providing key insights and recommendations for improvement.
• Conduct ad-hoc analysis to evaluate the effectiveness of marketing campaigns and initiatives.
• Analyze data from various sources, including market research, customer surveys, and campaign metrics.
• Present findings and actionable insights to stakeholders, highlighting areas for optimization and growth.
• Collaborate with cross-functional teams to develop data-driven marketing strategies and tactics.

Market Research:

• Conduct comprehensive market research to identify target audiences, industry trends, and competitive landscapes.
• Collect and analyze data on consumer behavior, market conditions, and emerging opportunities.
• Stay up-to-date with industry developments, best practices, and innovative marketing techniques.
• Use market research findings to inform marketing strategies, messaging, and positioning.
• Provide recommendations on market segmentation, targeting, and positioning to optimize marketing efforts.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• Proven experience as a Marketing Specialist or similar role, focusing on marketing planning, budgeting, reporting, and market research.
• Strong analytical and quantitative skills, with the ability to interpret complex data sets and generate actionable insights.
• Proficiency in using marketing analytics tools and platforms.
• Technical data skills with high importance, including experience with data analysis, statistical modeling, and data visualization.
• Excellent communication and presentation skills, with the ability to convey complex concepts to diverse stakeholders.
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• A passion for staying updated with the latest marketing trends, technologies, and industry best practices.