Marketing Manager

Job Description

• Manage, communicate, and coordinate marketing strategies and efforts in conjunction with local and group Management.
• Take the initiative to identify new potential product opportunities, markets, customer groups, and sales channels.
• Develop and implement strategies, campaigns, and promotions across multiple marketing channels in conjunction with sales and marketing teams and management with a focus on sustainable profit and market share growth.
• Drive retail growth and spearhead retail initiatives and the Terraco Space concept.
• Research and analyze internal sales performance and market trends as well as competitors’ products, pricing, and other relevant information.
• Develop, coordinate, and manage new product launch activities from market study through to commercial launch.
• Manage and organize company conferences, exhibitions, and major events.
• Ensure compliance to Group Corporate Visual Identity (CVI) and act as brand custodian.
• Initiate and manage in-house creative development work of marketing collateral, product and marketing videos, product packaging designs, etc.
• Conduct product training, skills development, and mentoring for sales and marketing teams.
• Work closely with group marketing and align on all marketing activities.
• Oversee website, social media, content marketing, and digital marketing activities.
• Write and deliver copy write and content.
• Manage public relations and corporate communications activities.
• Manage and be accountable for the marketing budget.
• Act as a representative for the marketing department in important customer meetings.
• Do other ancillary duties as required.

Requirements:

• Master’s degree (or higher) in Marketing, Business, or a relevant technical or creative field - or equivalent through experience.
• Proven track record in a similar role with experience in developing and implementing strategies.
• Industry experience in coatings, EIFS, construction chemicals, dry mixes, building materials, or similar preferred.
• Broad marketing channel experience required (distribution/retail, DIY, projects, etc).
• Dynamic personality, capable of taking initiative and working autonomously.
• Strong leadership, organizational, communication, and presentation skills.
• Strong analytical, critical thinking, and problem-solving skills with the ability to excel in high-pressure situations.
• English spoken and written fluency is required.
• Ability and willingness to travel extensively.
• Proficient in MS Office with good presentation and communication skills.