Aftab Seeds seeks a highly motivated, creative, and results-driven marketing manager with a solid background in agricultural science to spearhead our marketing efforts. The Marketing Manager will play a crucial role in developing and executing strategic marketing initiatives aimed at enhancing brand awareness, expanding our market presence, and driving sales growth. The ideal candidate will possess deep knowledge of the seed industry, the ability to innovate, and the expertise to align marketing activities with overall business objectives. This role requires regular travel for client meetings, trade shows, and industry events to establish and maintain strong relationships within the agricultural community.
Key Responsibilities:
Develop and implement effective marketing campaigns that align with Aftab Seeds' strategic goals and resonate with the agricultural market.
Conduct market research and competitor analysis to identify new opportunities and stay updated on industry trends, customer needs, and emerging technologies.
Collaborate closely with the Sales, Technical teams, and regional agronomists to effectively promote seed varieties, agricultural products, and services.
Lead the company’s digital marketing initiatives, including website management, social media strategy, content creation, email marketing, and SEO.
Foster and maintain strong relationships with Multinational Suppliers and Partners.
Foster and maintain strong relationships with distributors, farmers, agronomists, and industry professionals, ensuring that our products meet their needs.
Represent Aftab Seeds at trade shows, conferences, and exhibitions to enhance brand visibility and create networking opportunities with key stakeholders.
Monitor and evaluate the performance of marketing campaigns, providing data-driven insights and adjustments to maximize ROI and ensure successful outcomes.
Manage the marketing budget, optimizing resource allocation for maximum effectiveness.
Report directly to the CEO.
Benefits:
Competitive salary and performance-based bonuses.
Opportunities for professional development and growth within the company.
Collaborative and innovative work environment.
Health benefits and travel allowances.
Company-provided car and additional perks.
Requirements:
Required:
Master’s in Agricultural Science (Agronomy, Horticulture, Plant Protection) or a related field.
At least 5 years of marketing experience, preferably in the seed or agricultural industry.
Strong understanding of seed markets, agricultural practices, and the challenges faced by farmers and growers.
Fluency in English (both written and verbal), with strong communication and presentation skills.
Ability and willingness to travel frequently for business engagements, trade shows, and customer meetings.
Demonstrated ability to create and execute innovative and successful marketing campaigns.
Highly motivated, creative, and able to work independently with strong organizational and multitasking abilities.
Preferred:
Experience working with international suppliers and knowledge of the global seed market.
Familiarity with digital marketing platforms, CRM tools, and marketing analytics (Google Analytics, HubSpot, etc.).
Excellent interpersonal skills and the ability to build relationships with diverse stakeholders, from local farmers to industry leaders.
Strong project management skills with a focus on meeting deadlines and delivering results.