Marketing Specialist

Job Description

• Identify, develop, and implement marketing campaigns and strategies based on knowledge of vision and objectives, market characteristics, and trends, target markets, cost/margin factors, demographics, pricing schedules, analyzing data on competitors, and other relevant information.
• Prepare an effective sales forecast and identify areas for improvement.
• Prepare an annual cost-effective marketing/tactical plan and budgeting.
• Formulate and implement marketing plans and coordinate marketing campaigns with sales activities.
• Coordinate and participate in promotional activities and trade shows.
• Produce all marketing reports for sales and marketing managers.
• Build maintained effective communication and relationships with key business partners.
• Cooperate with the business development unit to identify, evaluate, and select key products for company portfolio/plan and manage selected product launch activities.