Market and Consumer Analysis: Analyze market data and consumer behavior to identify new opportunities and improve product category performance.
Category Strategy Development: Develop and implement product and service strategies in a given category to increase sales and profitability.
Product Management: Manage the product lifecycle from selection and entry into the market to exit from the sales cycle.
Supplier Relationship Management: Establish and maintain strong relationships with suppliers, negotiate prices and contract terms, and ensure timely and quality supply of products.
Financial Analysis and Pricing: Determine pricing strategies based on competitor analysis, costs, and profitability goals.
Inventory Management: Monitor product inventory levels, optimize ordering processes, and prevent shortages or overstocking.
Cross-Team Collaboration: Work closely with marketing, sales, supply chain, and finance teams to execute category strategies.
Innovation and Continuous Improvement: Identify market trends and new products, and propose innovations to maintain and increase market share.
Reporting and Evaluation: Prepare and present regular reports on category performance to senior management and suggest improvement strategies.