B2B Sales Manager

Job Description

In this pivotal role, you will be a strategic leader responsible for driving revenue growth through a combination of B2B sales, marketing initiatives, and RevOps expertise. You will develop and execute a comprehensive sales and marketing strategy that leverages data-driven insights, optimizes the customer journey, and generates new revenue streams through advertising partnerships.

Responsibilities:

Sales & Business Development:

• Develop and execute a B2B sales strategy targeting key healthcare providers, institutions, and corporations.
• Build strong relationships with potential and existing clients, identifying their needs and presenting customized solutions.
• Manage the sales pipeline, negotiate contracts, and achieve ambitious sales targets.

Marketing & Lead Generation:

• Develop and execute a comprehensive marketing strategy to generate qualified leads and build brand awareness.
• Manage and optimize online marketing campaigns (e.g., PPC, social media) to drive traffic and conversions.
• Craft compelling content for various marketing channels, educating potential customers about the company's offerings.
• Collaborate with the design team to create visually appealing marketing materials.

RevOps & Growth:

• Implement and maintain a robust sales and marketing automation platform (e.g., CRM, marketing automation tool).
• Analyze marketing and sales data to identify trends, optimize campaigns, and improve lead generation and sales conversion rates.
• Develop and streamline sales and marketing processes to ensure operational efficiency and alignment across departments.
• Identify and implement new revenue streams through strategic partnerships and advertising initiatives.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in B2B sales and marketing, with a proven track record of success.
• Strong understanding of the healthcare industry and its marketing landscape (a plus).
• Experience with marketing automation platforms and data analysis.
• Excellent communication, collaboration, and presentation skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Data-driven mindset with a passion for continuous improvement.