Senior SEO Specialist

Posted a year ago

Job

Company

Salary

Applicant Insights

Job Description

We are looking for an SEO specialist to manage all search engine optimization and marketing activities.

Responsibilities:

Conduct experiments, collect and analyze data and results, and identify trends and insights to achieve maximum profit in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Managing campaign costs, staying within budget, estimating monthly costs and reconciling discrepancies.
Optimizing copy and landing pages for search engine marketing.
Perform continuous keyword discovery, expansion, and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitors' promotional links.
Development and implementation of a link-building strategy.
Work with the development team to ensure that SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to build SEO in content creation and content programming.
Recommend changes to website architecture, content, links, and other factors to improve SEO position for target keywords.

Requirements

3 to 5 years of senior work experience in a related field.
Bachelor's degree in Software Engineering, Marketing, Business, or a related field.
Mastery of SEO principles in internal, off-page, and technical sections.
Thorough understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (eg, Google Analytics, Net Insight, Omniture, and Webtrends).
Experience with bid management tools (eg, Click Equations, Marin, Ignite Search).
Ability to design, implement, and evaluate SEO strategy.
Ability to optimize Metadata, Header, and Anchor Link.
Ability to review and analyze keywords and competitors.
Familiarity with codes and technical labels.
Familiar with Google Ads and SEM.
Familiar with Internet advertising and reporting.

Employment Type