Senior SEO Specialist

Job Description

A senior SEO specialist is responsible for developing and implementing search engine optimization strategies to increase a website's ranking in organic search results. This role requires detailed data analysis, improving website content, identifying target keywords, and implementing on-page and off-page SEO techniques to increase organic traffic and improve user experience.

Responsibilities:

• Design and implement a comprehensive SEO strategy to improve website rankings in search engines.
• Identify target keywords based on market research and competitor analysis.
• Plan for optimized content production and coordinate with the content team.
• Optimize content, meta tags, titles, and web page structure.
• Create and improve internal links to optimize site navigation.
• Ensure pages comply with search engine algorithms (such as Google).
• Implement a quality link-building strategy and build relationships with reputable sites.
• Manage and optimize website presence in relevant directories and platforms.
• Provide monthly reports on keyword rankings, organic traffic, and conversion rates.
• Review and improve site loading speed and performance.
• Fix page indexing problems, server errors, and other technical issues.
• Analyze competitors' SEO activities and identify their strengths and weaknesses.
• Update strategies based on changes in search engine algorithms.

Requirements:

• At least 3 to 5 years of experience in SEO and digital marketing.
• Experience working with SEO tools such as Ahrefs, SEMrush, Moz, etc.
• Mastery of On-Page and Off-Page SEO techniques.
• Familiarity with HTML, CSS, and web technical principles.
• Strong skills in keyword research and content optimization.
• Accuracy and attention to detail.
• Ability to work as a team and coordinate with other departments.
• Ability to manage projects and prioritize tasks.