Supervise the entire lifecycle of broiler feed products, from ideation to commercialization.
Collaborate with the marketing team to ensure effective product messaging, emphasizing its benefits and quality, and work with the sales team to generate and nurture sales leads.
Develop and implement strategies to enhance product appeal for broiler farmers.
Provide expert guidance to customers on product usage and organize workshops and training sessions to improve feed management practices.
Collaborate with supply chain and production teams to optimize raw material utilization and reduce costs.
Develop competitive pricing models while maintaining a balance between competitiveness and profitability goals.
Ensure flawless product delivery and after-sales services.
Requirements:
In-depth understanding of broiler nutrition and feed formulation.
Proficiency in data analysis and the use of market research tools.
Familiarity with advanced production processes and quality control in feed manufacturing.
Strong knowledge of digital marketing platforms, including content creation and optimization for websites and social media.
Ability to align product strategies with organizational goals.
Skills in managing cross-functional teams and driving results.
Strong ability to communicate technical and strategic concepts to various audiences.
Capability to identify challenges and implement effective solutions in product development and customer service.
Bachelor's degree in Animal Science, Veterinary Medicine, Agriculture, or related fields (Master’s degree is a plus).
Over 8 years of experience in technical management or product management, preferably in the animal feed industry.
Proven track record of leading product innovation and achieving market growth in the agricultural feed sector.