Trade Marketing Supervisor

Job Description

Responsible for executing all marketing activities within pharmacies, based on a thorough understanding of each pharmacy’s sales potential and surrounding physicians. The role also involves introducing products to key decision-makers in pharmacies to maximize product sales.

Roles:

• Train and support pharmacy marketing representatives.
• Develop strategic plans for the medical representative team, ensuring proper implementation of guidelines and alignment with business objectives and sales targets.
• Prepare price lists, product promotions, and advertising materials.
• Analyze competitor activities and provide regular reports to the trade marketing manager.
• Conduct joint visits with marketing representatives.
• Coordinate with suppliers and medical reps to plan pharmacy activities.
• Monitor and supervise sales performance (value and volume), coverage, and representative activities to ensure targets are achieved.