Job Description
We are looking for a talent for our company who is expected to play the role of brand manager.
Main Responsibilities:
- Analyze how our brand is positioned in the market through the 4P.
- Analyze competition market and reporting.
- Develop marketing and branding ideas and execution plans.
- Align with cross-functional team on brand activation calendar and execute brand-related projects and activation.
- Planning and execution of all communications and media actions on all channels
- Participate in creative development and deliver within timelines.
- Develop POSM (point of sales materials), outlet activation programs, and events and sponsorships activities.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Measure and report the performance of all marketing campaigns, and assess against goals.
- Monitor market trends, and research consumer markets and competitors' activities to identify opportunities and key issues.
- Oversee marketing and advertising activities to ensure consistency with product line strategy.
- Monitor product distribution and consumer reactions.
- Support marketing function in managing external agencies and deliverables from them.
- Report to the marketing manager.
- Travel requirements: yes; travel within the country.
