About Company:
ABOUT US
Authenticity, Beauty, and Shininess are the cornerstones of our business.
We believe in nurturing deep-rooted connections with our customers and fostering an environment where authenticity and growth can flourish. Our products are designed to nourish and support your well-being, helping you to cultivate a healthier, happier, and more authentic you.
HISTORY
Pakrokh has been a prominent brand in Iran since 1963, known for its wide range of personal care and hygiene products. With a strong emphasis on customer satisfaction, Pakrokh strives to provide exceptional service and build lasting relationships with our valued clientele throughout Iran.
The company specializes in a diverse range of hair care (Shampoos and conditioners; Pakrokh and Latifeh brands), oral care (Toothpastes; Crend and Silvergate brands), hygiene and health (Dorco razors, Confy cellulose products and Altunsa coffee).
Pakrokh is a well-known and trusted brand in the Iranian market, with a strong presence in retail stores and supermarkets across the country. Our brands’ key strengths are extensive product portfolio which offers a wide range of products to cater to diverse consumer/ customer’s needs.
MISSION
Cultivating the essence of beauty and fostering healthy growth with natural and effective products, empowering individuals to embrace their unique beauty.
VISION
Our vision is to be a regional leader in hair, oral, and health care, recognized for innovation and exceptional products that enhance health and beauty.
CORE VALUES
(DIRECT)
Dare: We dare to challenge the status quo, bring up new ideas & facilitate business transformation.
Integrity: We are dedicated to our cardinal rules; honesty and transparency.
Respect: We treat each other as well as consumers with appreciation and dignity.
Collaboration: We collaborate to achieve our collective objectives, as a team.
Throughput: We convert inputs to values by maximizing productivity vs time.
