Brand Executive

Job Description

• Participate in the achievement of key performance indicators for the market.
• New product introductions and line extensions.
• Execute BU’s branding strategy in conjunction with the marketing department.
• Implement detailed annual brand activation plans in conjunction with marketing and sales plans.
• Ensure performance meets and surpasses targets, and provides comprehensive branding activity plans to support these objectives.
• Ensure that the impact of branding decisions on the company’s business objectives is properly communicated and understood.
• Re-evaluate current branding strategies, models, and organization to ensure setting up proper marketing structure in the sales and marketing department with the help of internal resources as well as third-party organizations.
• Ensure all mutually agreed branding plan strategies are implemented through direct sales channels, key accounts, and distributors.
• Monitor activities and formulate proposals and decisions to secure consistent implementation of affected plans, strategies, and objectives.
• Create and maintain strong agency/supplier relationships.
• Provide regular and ad-hoc reports to the line manager summarizing business activities, forecasting financial positions, and escalating critical issues with effective recommendations to address key challenges.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Management, or an MBA graduate.

Experience:

• At least 2 to 3 years of experience in brand activation of a marketing department.
• Excellent knowledge and understanding of branding preferably in the FMCG industry.
• Excellent experience in preparing different types of sales reports.

Skills:

• Ability to meet branding objectives.
• Proficiency in English.
• Innovative thinking skills.
• Planning skills.
• Good time management skills.
• Excellent computer skills (MS Office is a must).
• Good negotiation, communication, and presentation skills.
• Ability to analyze and interpret consumer, industry, and competitive trends.