Brand Manager (Ice Cream Business)

Job Description

• Competitor and customer insights analysis.
• Manage the budget for advertising and promotional items by brand.
• Create and manage promotional collateral to establish and maintain product branding.
• Plan and execute all communications and media actions on all channels, including online and social media.
• Conduct ongoing analysis and reviews on brand sales performance by analyzing sales reports and identifying gaps (along with product managers).
• Identify new communication opportunities and implement them with the help of advertising.
• Responsible for quarterly brand reviews, brand plans, and promotion proposals.
• Secure that the brand's profitability is not affected by any marketing or any other department's business decisions.
• Report on brand health trackers and actions to enhance and grow.
• Develop POSM (Point of Sales Materials), outlet activation programs, and events and sponsorships activities.
• Provide sales organization with internal information and training presentations on the market, consumer behavior, brands, and new product introduction.
• Review marketing plans, manage marketing budget, and closely monitor the execution of all marketing activities in geographies (along with product marketing managers).

Requirements:

• Understanding the management of brands, portfolios, and distribution systems.
• Proven capability in managing brands and markets, planning, and deployment.
• Work experience in the FMCG industry and dairy business is required for this position
• Ability to work in a matrix structure with dual reporting with a high degree of business acumen.
• Bachelor's degree in Marketing, Business Administration, Advertising, Mass Communications, or Economics.