Job Description
As a digital marketing manager at Solico Group, you will play a crucial role in driving the digital marketing strategy and execution to enhance brand visibility, engage consumers, and drive sales. The ideal candidate is a seasoned digital marketing professional with social media, SEO, SEM, programmatic advertising, web development, and marketing tech automation expertise. You will be responsible for developing, populating, and managing a diverse team of digital experts.
Responsibilities:
Digital Strategy Development:
- Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
- Identify key digital opportunities and trends to stay ahead in the fast-paced FMCG industry.
Social Media Management:
- Manage and execute social media campaigns across various platforms (Facebook, Instagram, Twitter, LinkedIn) to increase brand awareness and engagement.
- Manage all handles and communities from consumer response to content generation. This will also include Influencer management.
- Analyze social media metrics to optimize content and improve performance.
SEO and SEM Optimization:
- Lead SEO efforts to improve organic search rankings and enhance online visibility.
- Oversee paid search campaigns (SEM) to drive targeted traffic and achieve conversion goals.
Programmatic Advertising:
- Develop and execute programmatic advertising campaigns to reach specific audiences and maximize ROI.
- Utilize data-driven insights to optimize programmatic campaigns and improve targeting efficiency.
Web Development Oversight:
- Collaborate with the web development team (both internal and external) to ensure the company website is user-friendly, visually appealing, and optimized for performance and traffic generation.
- Ensure that updates in information and content are frequently managed.
- Implement and manage website updates, enhancements, and integrations as needed.
Marketing Tech Automation:
- Implement marketing technology solutions for automation, including email marketing, CRM, and marketing analytics tools.
- Streamline processes and workflows through the use of marketing automation to improve efficiency and effectiveness.
Analytics and Reporting:
- Monitor, analyze, and report on the performance of digital marketing campaigns using relevant KPIs.
- Provide insights and recommendations for continuous improvement based on data-driven decision-making.
- Ensure that the right tools are available to manage platforms and report on efficiencies and results.
Budget Management:
- Develop and manage digital marketing budgets, ensuring effective allocation of resources to achieve optimal results.
Cross-Functional Collaboration:
- Work closely with cross-functional teams, including brand management, sales, and product development, to align digital strategies with overall marketing initiatives.
Stay Abreast of Industry Trends:
- Keep up-to-date with the latest trends, technologies, and best practices in digital marketing, bringing innovative ideas to the team.
