Digital Marketing Specialist

Job Description

The Medya Advertising Agency, with 25 years of continuous activity in advertising, marketing, and brand development, is currently one of the companies within the Sunich Group and plays a key role in advancing the group’s goals alongside other companies.

Responsibilities:

• To create a clear, efficient, measurable, and operatable digital marketing strategy and plan to fulfill the client's marketing objectives based on brief and available assets.
• To cooperate with internal teams (social media admins, media team members, creative team) to combine communication and digital marketing strategy and creative ideas into a measurable and specific activation plan and execute activities based on set milestones and detailed timeline according to the plan.
• To provide, present, and support an activation plan, reason with clients to support decisions, define estimated KPIs and cooperate to understand project needs accurately.
• To benchmark and stay updated on both national and international marketing platforms.
• To stay updated on social/online platforms, available features, and new opportunities.
• To perform research on the target audience and gain insight into their behavior and needs.
• To execute and maintain the finalized and detailed activation plan and timeline to reach planed KPIs.
• To regularly monitor ongoing campaigns and clients' social platforms' status and optimize activation plan based on daily results.
• To provide an insightful and convincing report and share it with the client and team members to measure the success of the project and optimize future activities.