Digital Marketing Specialist

Job Description

• Plan and launch comprehensive digital marketing campaigns to achieve business goals.
• Identify trends and insights to optimize spend and performance.
• Conduct keyword research, on-page and off-page SEO, and technical SEO audits.
• Improve organic search rankings and drive traffic to the website.
• Create high-quality, engaging, and SEO-optimized content (blogs, articles, social media posts, videos, etc.).
• Develop content calendars and ensure consistent brand messaging across all platforms.
• Collaborate with designers and videographers to produce multimedia content.
• Plan, execute, and optimize LinkedIn Ads campaigns to maximize ROAS (Return on Ad Spend).
• Monitor ad performance, adjust targeting, and refine creatives to improve results.
• Monitor campaign performance using tools like LinkedIn Campaign Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
• Provide regular reports on KPIs, focusing on SEO key metrics.
• Work closely with design, sales, and product teams to ensure cohesive branding and messaging.

Requirements:

• 2+ years of experience in digital marketing, focusing on SEO, content creation, and LinkedIn Ads.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Experience with LinkedIn Campaign Manager and analytics tools (e.g., Google Analytics).
• Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS.
• Strong writing and editing skills with a knack for storytelling.
• Experience creating various content types (blogs, social media posts, videos, etc.).
• Ability to adapt tone and style to different audiences and platforms.
• Proven track record of managing LinkedIn Ads campaigns with a focus on ROAS.
• Knowledge of LinkedIn’s targeting options, ad formats, and bidding strategies.
• Upper-intermediate or advanced English proficiency (written and verbal).
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.
• Self-motivated and able to work independently.