Digital Marketing Specialist

Job Description

• Design, implement, and optimize advertising campaigns on various digital platforms.
• Design appropriate strategies for brand activity on various social networks, manage posts, interact with users, and monitor performance.
• Develop and implement a content calendar in coordination with the marketing team with the aim of increasing followers, engagement, and conversion rates using principled methods.
• Produce text, image, and video content tailored to the brand's needs for various platforms (website, social networks, blogs, and email marketing).
• Use analytical tools such as Google Analytics and Google Search Console.
• Optimize website pages and landing pages to increase the conversion rate of visitors to customers.
• Follow competitors and new digital marketing trends to identify new opportunities and improve campaign performance.