Digital Marketing Specialist

Job Description

• Maintaining the presence and generating traffic on the company's social media pages, and investigating various opportunities
• Cooperating with the brand manager in planning and implementing digital campaigns and reporting the effectiveness of campaigns
• Responsible for communicating with the audience on social pages and responding to their comments and concerns
• Researching the needs and interests of the audience and matching the company's digital activities with them
• Responsible for coordination and communication with advertising agencies, graphic designers, website designers, video producers, and photographers in the digital field
• Monitoring competitors' digital activities and providing monthly routine reports
• Responsible for planning and following up on industry exhibitions and related coordination with organizers, designers, booth makers, brand managers, product managers, and other company colleagues.
• Tracking contracts and financial payments for ongoing projects.

Requirements:

• Proficient in the concepts of digital marketing and social media knowledge.
• Familiarity with SEO concepts and Google tools, principles of content creation, and keyword research.
• More than three years of work experience in digital marketing.
• Bachelor's degree in IT and digital-related fields.
• Familiarity with measurement tools in social media (Hootsuite, and Instagram Insights)
• Familiarity with the principles of copywriting on social media
• Familiarity with graphic, video, photography, and motion graphics software is an advantage.
• Strong communication (verbal and written) and presentation skills.
• Able to work in different contexts with different types of people.
• Ideal age group: 25 to 35 years old.