eCRM Specialist

Job Description

• Develop and implement targeted CRM strategies to support business goals (customer acquisition, retention, and re-engagement).
• Collaborate with internal teams to align eCRM activities with broader digital marketing strategies.
• Manage customer databases, ensuring proper segmentation for effective campaign delivery and targeted communication.
• Data Analysis & Reporting:
• Conduct A/B testing and analyze customer data to improve customer engagement and retention strategies.
• Provide insights and recommendations based on campaign performance data, including campaign and CRM metrics.
• Generate regular performance reports to track key performance indicators (KPIs) for both CRM and digital marketing efforts.
• Customer Segmentation & Personalization:
• Implement CRM strategies that enhance customer segmentation and personalization, driving more effective communication and engagement.
• Utilize customer data to create lifecycle marketing campaigns, such as customer onboarding and post-purchase follow-ups.
• Collaboration:
• Work closely with cross-functional teams, including content, design, and product teams, to ensure cohesive messaging across channels.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• At least 1 year of performance marketing experience, particularly optimizing eCRM journeys or Google Ads and CPC campaigns.
• Hands-on experience with eCRM platforms (e.g., WebEngage, Insider).
• Proficiency in Google Analytics and campaign management.
• Strong analytical skills with a data-driven mindset.
• Knowledge of SEM, and PPC marketing principles.
• Experience with A/B testing, campaign optimization, and customer segmentation.

Skills:

• Excellent communication and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in Excel or other data analysis tools like Looker Studio.
• Strong problem-solving skills and attention to detail.