Marketing Manager

Job Description

• Build marketing programs to support specific marketing objectives across. different channels and segments in support of our overall strategic marketing plan.
• Market through various channels and segment databases working with large data sets.
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Evaluate the impact of marketing programs in achieving their stated objectives.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.