Performance Marketing Manager

Job Description

We are currently hiring a performance marketing manager with a successful track record to drive revenue, user acquisition, and brand awareness.

Description/Tasks:

• Creating and executing a strong performance marketing strategy and execution plan.
• Developing and managing digital prospecting and remarketing campaigns.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Implementing A/B testing and conversion rate optimization.
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Implementing lead generation strategies.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Staying updated with the latest performance marketing trends and technologies.

Job Benefits:

• Loans.
• Health insurance.
• Game room.
• Snacks.
• Breakfast.
• Lunch.
• Occasional packages and gifts.
• Learning stipends.
• Resting space.

Requirements/Skills:

• A degree in Marketing, Business Administration, or a related field.
• Prior experience in a similar role.
• Solid expertise in campaign and channel analysis and reporting.
• A solid working experience with Google Ads, Analytics, Tag Manager, and Looker Studio.
• Experience working with email marketing tools such as Mailerlite.
• Proficiency in setting up team OKRs based on primary business objectives.
• Budget allocation and management for all advertising channels.
• Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations.
• A highly goal-oriented individual and have excellent communication skills.
• Open-minded, curious, and a strong problem-solver.