Sales and Marketing Manager

Job Description

Responsibilities:

• Lead, develop, and implement strategic sales and marketing plans to achieve corporate objectives.
• Oversee the management of CRM systems and utilize sales intelligence to enhance customer relationships.
• Direct sales operations focusing on B2B and B2C channels to maximize revenue generation.
• Manage capillary distribution and sales networks to ensure efficient delivery of products to consumers.
• Coordinate with cross-functional teams to deliver seamless customer service and satisfaction.
• Drive content management initiatives to enhance brand visibility and recognition.
• Monitor market trends and competitors to identify and explore new business opportunities.
• Develop and maintain strong relationships with existing and new clients and partners.
• Mentor and coach the sales and marketing team to ensure skill development and performance excellence.
• Prepare and present detailed reports on sales metrics, marketing campaigns, and market feedback.
• Ensure compliance with all company policies and industry regulations.

Requirements:

• Proven experience in a sales and marketing management role within the Consumer Goods or FMCG sector.
• Strong understanding of CRM systems and sales intelligence applications.
• Expertise in both direct and indirect sales strategies.
• Experience with capillary distribution and sales models.
• Proficient in marketing strategy development and execution.
• Familiarity with 'Rahkaran System' and content management solutions.
• Proficiency in Microsoft Office Suite.
• Outstanding leadership, communication, and interpersonal skills.
• Bachelor's degree in Business, Commerce, or Management is required.
• Strong analytical and problem-solving abilities.