I. Distribution & Sales Improvement:
- To manage the distribution of company brands, including weighted distribution and out of stock , through direct sales operations in order to ensure that availability and out of stock are within defined standards.
- Implement promotion programs in order to achieve sales performance for the key strategic brands.
- To track distribution targets on a daily basis aligned with Area Manager
II. Trade coverage plan Effectiveness Supervision & Tracking:
- To monitor effectiveness of retail representatives’ JP in terms of to be updated balanced, sorted.
- To verify closed, potential and non-handlers outlets’ situation
- To monitor the universe situation in our Trade coverage plan.
III. Key Account Management:
- Manage key area trade customers in order to build loyalty.
- To provide insight about key account for Trade Marketing Representative team.
IV. BAT Asset Management
- Manage assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible aligned with AM.
- Manage and control the execution of company asset policies fully.
- To provide OTIF information and reports on BAT asset allocation, spent, reconciliation, zero discrepancy
V. Retail representative operation supervision
- To identify and introduce right candidates for the program and having right talent pool.
- To prepare on the job plan for retail representatives; to do on the job based on MSD standards.
- To prepare development plan for retail representatives based on their OTJs analysis aligned with AM.
- To do back check of retail representatives execution including free of charge payment and its reconciliation, data accuracy in outlets based on TM&D and AM instruction.
- To monitor full implementation of all cycle activities by retail representatives.
- To control leave plan for all retail representatives in order to have minimum vacant routes and maximum use of leaves.
- To be fully aligned with HR admin in order to provide all required docs, reports for HR.
- To do required administrative process in case of VAN accidents, police certificate, insurance
Requirements
- University Degree/ equivalent qualification in marketing, sales, commerce.
- Field sales experience with a minimum of 2 years’ experience at a Trade Marketing Representative in a FMCG company
- Experience in people management.
- Team leadership skills