Senior Market Research Specialist

Job Description

About Tapsi:

TAPSI started its journey in May 2016 with a team of 10 Iranian experts, and today it has transformed into a leading super app in Iran. We offer a wide range of services, including intercity and intracity travel, instant parcel delivery, food ordering, online shopping, and more—all in one platform.
With over 20 million users across 28+ cities and a team of 1,000+ passionate members, TAPSI is constantly expanding and evolving. Our team draws energy from the positive impact we make on people’s daily lives. We are committed to continuous innovation, always seeking ways to improve and grow.
Join TAPSI and discover a place where you can push your limits, innovate, and thrive.

About the Role:

As a senior market research specialist, you will be responsible for conducting research and analysis to support business decision-making. This role involves gathering, analyzing, and interpreting data on markets, internal sources, industries, and consumer behavior to identify trends and provide actionable insights. If you are passionate about data and enjoy turning complex information into strategic insights, this position could be a great fit for you. You will work closely with the Strategy team to shape the strategy for all Tapsi Group ventures.

Responsibilities:

• Conduct both primary (mostly) and secondary research to gather data on companies, market conditions, competitors' activity, and consumer preferences.
• Analyze research findings using statistical techniques and software to identify market trends and patterns.
• Prepare detailed reports and presentations to communicate research findings and insights to stakeholders.
• Collaborate with different teams and ventures to develop strategies based on research insights.
• Manage multiple research projects simultaneously, ensuring timely and accurate delivery of results.
• Work closely with internal teams and external partners to align research activities with business goals.

Requirements:

• At least 3 years of experience in market research or a related field, with a proven track record of conducting and managing research projects.
• Strong analytical and critical thinking skills, with the ability to interpret complex data and draw meaningful conclusions.
• Proficiency in software such as R, Python, and Excel, as well as data visualization tools like Power BI.
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
• Strong project management skills, with the ability to handle multiple tasks and meet deadlines.
• High level of accuracy and attention to detail in all aspects of work.
• Previous experience with research methods (interviews and surveys) and platforms like Porsline.
• Intermediate proficiency in English.
• Bachelor's or Master's degree in Statistics, Industrial Engineering, Marketing, or a related field; or an MBA graduate.